Baldassar and Miu

Baldassar and Miu is a gluten-free foods brand seeking to reinvent itself to captivate younger generations exploring new culinary experiences. They envisioned a whimsical, playful identity that could seamlessly extend into animations and other creative formats for commercials. This rebranding project involved crafting a fresh brand identity, complete with a new logo, packaging designs, and promotional materials. This comprehensive launch project introduced the rebranded product to end users. Deliverables included a promotional recipe book available in both digital and print formats, discount and promotional coupons, as well as designs for wobblers and in-store promotional stands tailored for supermarkets.